The cost of the call is not just the call itself but everything about the call – your rep, the customer, the information, how productive was the call, the recording of the call, did your rep follow the script to the letter, did the call need to be transferred to the supervisor, customer not available-callback, and so on and so forth. All these compound to how big the opportunity is to close the sale versus text messaging.
A sale is not a sale until it is collected. Your customer needs a conversation, not a text message. And the best friend of a conversation will always been the telephone, next to a face-to-face encounter, of course. You need to find a technology that’s very easy to implement, very easy to use, and very easy to earn, on top of being cheap, reliable and full of features large companies use.
The ability of a small business owner to take a vacation is now easier because of cloud computing. It’s not about hiring more people; it’s about marrying the telephone and technology. The phone call is manage more efficiently giving rise to selling easier and earning more.